Agency Services

Did you know the old saying you have to spend money to make money. It is actually very true. When you are trying to build your business and get cash flow coming in, it is very difficult to think about spending money on advertising and marketing. The truth is if you do not spend a minimum of 2% of your gross money and up to 5% on the net amount of money you bring into your business, you are not spending enough. Very successful businesses spend 7+%.

Even if you are on a diet, you still must have a certain amount of calories in order for your body to have energy and to survive. Why would you want to starve your business by not having an advertising budget to help you have a healthy business.

Of course, there are many many ways to spend your advertising dollars and every business is different. In fact, every business that is the same type of business spends its money differently. Creative Ideas Agency, Inc has been studying and making advertising plans for more than 35 years. None of our clients are given a cookie cutter plan. Each business’ goal is to make money and to bring in more business, but the goals and the offering of each business are always different. Do you have an advertising budget, or do you wish that people will know about your business and hope they will call or walk into your business?

Creative Ideas Agency has been in business for more than 35 years. They have been making advertising plans for hundreds of businesses from start-ups to global world-wide businesses. Business was good and yes; Creative Ideas has an advertising budget. Yes, we do what we tell others to do. But, one year, the owner thought she would like to see what happened if she did not have an advertising budget or was less than 1% of gross sales. Everything was fine for the first quarter. Business was still coming in and even new clients that had heard of Creative Ideas Agency were contacting us. Creative Ideas Agency has been branding its look and style for many years. The second quarter was good, but we did not see the flow of new business coming in. By the third quarter the owner knew that she would never do this again. Thank goodness the business had surplus and because Creative Ideas Agency advertised as we help our clients to do, we were able to regain the business flow and get new clients as well as keep the clients we had. It was a lesson learned. Yes, what we have been telling our clients is true. You must spend money to make money.

Yes, the type of advertising and the places you buy your advertising change as your company grows and as the times change. When we began Creative Ideas Agency in 1989, we didn’t even have the internet. Newspaper was a big way to advertise. As newspapers go away and readership is actually read online, we adjust to what are the trends and we adjust the advertising dollars.

Creative Ideas Agency has worked for so many types of businesses with all levels of budgets. If you are a start-up business (less than five years old), or a business that is a four-generation company, it still needs to advertise. Just think, who knew what a blog was 15 years ago, who knew what social media was not that long ago. The sources of where and how you spend your marketing dollars is an ever-changing learning curve. How you use and where you advertise, and the timing of your advertising dollars is another way that Creative Ideas can help you. We are not saying you need to advertise every week or every month. If you are a seasonal type of business, there is a way to spend and save your advertising dollars. We can help you plan and buy your advertising dollars in the perfect place for your business. Last month we spoke about social media and Facebook/Instagram advertising. There is a special science to how you create, post and boost the various posts. So many people say, this is easy, I will spend $ blank amount of dollars and let the social media source chose where your advertising dollars will go. We specifically understand your business, your clientele, your age group and where exactly you want to get the attention of new customers. That is why we are constantly saying that you do what you are good at and let us do what we are good at for you. We often receive special rates from media outlets that you would not be able to receive. We are speaking constantly to various media outlets and look to see what we can do with your budget. We are doing the homework for you so that we can buy the time, the placement or save you money on your budget. Creative Ideas Agency is known in Tampa Bay and surrounding areas for its longevity and our team is constantly working for you whether it be with the creative side of advertising, the public relations side or the buy. All the components work together so that you can stand out and be noticed.

Do you have someone to help you buy your advertising and show you how to brand your product and your business? What you may not know is that Creative Ideas Agency never has a retainer fee. So, we work for you when you need us. We sit down with your team multiple times, and we learn about your business, your goals and your budget. Then our team goes to work to see what the best way we can help you to achieve those goals and create a plan for the year. We are with you every step of the way and we do all the behind-the-scenes work to get the best advertising you can get for your budget.

Let’s be upfront and honest, if you are a retail store and you sell a certain product or you are a dentist or you sell vehicles or you are styling someone’s hair or you have a restaurant and have a special recipe to offer or you are helping people that were in an accident or whatever your unique business is, that is exactly what you do. Creative Ideas Agency will not try and help you defend your case in court, that’s not what we do. So why are you trying to create an ad campaign or know where to buy advertising or create that spot for TV or try to put an ad together?

Will you allow Creative Ideas Agency to talk with you and meet to see if we can be your secret partner with your advertising, public relations and social media? Will you let us help you not spend your advertising dollars in the wrong places but help your money grow by bringing in new customers. We want to shine a light on your business so that in the next few years, your company name will be the go-to place for your particular type of business. We want people to talk about your business in a positive way. We want you to be that business everyone is talking about as the place to get that service or product.

Will you contact Creative Ideas Agency and at least allow us to explain what we can do for you?

We live in a social media type world. The things that used to be good advertising and methods to get your business name out to your customers have changed. Creative Ideas Agency have been in business for 35 years. We have seen a lot of changes. We understand trends and how to attract people to come to you. Social media including Facebook and Instagram is one of the least expensive ways to begin if you have a small budget. It takes a longer time to get results, but the way Creative Ideas Agency creates and boosts the posts gets the attention of the audience you are looking for.

What does Creative Ideas Agency charge to create and post your social media? Our normal rate is $650 per month. What other type of advertising can you get on a consistent schedule for that amount of money! But for our 35th anniversary and because we want to help those businesses that are just starting out or are a small to medium size business, we are offering to do your Facebook and Instagram for $550 a month. This is a savings of $100 per month. Isn’t it worth an email or text to us to see how we can help your business?