Did you know the old saying you have to spend money to make money. It is actually very true. When you are trying to build your business and get cash flow coming in, it is very difficult to think about spending money on advertising and marketing. The truth is if you do not spend a minimum of 2% of your gross money and up to 5% on the net amount of money you bring into your business, you are not spending enough. Very successful businesses spend 7+%.
Even if you are on a diet, you still must have a certain amount of calories in order for your body to have energy and to survive. Why would you want to starve your business by not having an advertising budget to help you have a healthy business.
Of course, there are many many ways to spend your advertising dollars and every business is different. In fact, every business that is the same type of business spends its money differently. Creative Ideas Agency, Inc has been studying and making advertising plans for more than 35 years. None of our clients are given a cookie cutter plan. Each business’ goal is to make money and to bring in more business, but the goals and the offering of each business are always different. Do you have an advertising budget, or do you wish that people will know about your business and hope they will call or walk into your business?